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$4.7B deal signed between Smithfield and Shuanghui

Shuanghui International Holdings, the leading meat processor in China, has planned to sign a deal with Smithfield Foods, one of the most celebrated pork producers for $4.7 billion. The Smithfield Foods China deal is likely to be one of the biggest deals between the two leading meat processors of the …

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What Makes a PR Campaign Successful?

Professional PR food specialists have gained the knowledge, qualifications and experience which cannot be replicated by an enthusiastic novice in-house. Don’t leave your company and products reputation and strength to chance. Place your trust in proven experts. PR food specialists have the tools and techniques to optimise your brand awareness …

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